STRATEGIES REGARDING PRODUCTION AND HUMAN RESOURCES DEVELOPMENT IN INTEGRATED FARMING UNITS

Şt. Brezuleanu, Carmen-Olguţa Brezuleanu, G. Ungureanu, R.-A. Moraru, C-tin Iaţco

Abstract
Developing a strategy is a process which requires solving many problems, and competence, authority and responsibility of the ones involved in such task must be strongly manifested, in close connection, taking in account the consequences for the future of S.C. AgroComplex Lunca Pascani S.A. Activity orientation of agricultural exploitation S.C. AgroComplex Lunca Pascani S.A. for a certain period of time, by strategy, suppose that, previously, to be know the current situation of the firm, the obtained results, its financial potential and the place of the firm among the similar enterprises. The targets will be correlated with the real possibilities of exploitation, with internal and external factors, from the last ones, market having a decisive role. In fact must be known, for substantiate the strategic variants, the size and structure of demand, its tendencies, real and potential competitors, their offer, insurance market inputs and consumers, the last ones as bearers of demand.

Key words: strategies, human resources, agricultural yields, SWOT matrix