WATER MARKET BETWEEN DEMAND, SUPPLY AND SUSTAINABILITY

Dacinia Crina Petrescu

Abstract
The paper presents some of the most representative figures about water supply and demand, available on literature, and connects them to sustainability concerns. Wihin this context, we highlight the importance of consumers' attitude on water and analyse a study case on consumers' evaluation of drink water. We used a simple random survey and the results showed: a low interest (19%) in receiving drink water related information, low availability (10%; self evaluated) to change behavior according to the information received, rather positive evaluation of general tap water quality (60%-good), categories of improvements wanted in water quality (66% requested safety).

Key words: water supply, water demand, sustainability, drink water, consumers' evaluation