FACTORS INFLUENCING THE MILK SECTOR IN A SAHARAN ZONE: THE CASE OF MARKETING IN THE VALLEY OF M'ZAB (ALGERIA)

Hocine Bensaha, Fodil Arbouche

Abstract
   The organization of markets and consumers' behavior can conceal the levers actuated sale to energize the entire dairy industry in Algeria. Like other Saharan regions, in Ghardaia, the creation of processing units, has generated positive farms (cattle, dairy goats and camels) with significant impacts on the local market namely an increase in milk production. The organization of raw milk collection is the weak link and the focal point for the dairy industry by restricting its optimization and its integration over dairy products marketing.

Key words: consumption, milk production, milk collection, marketing channel, Saharan zone