CHANNEL PATTERNS AND MARGIN MARKETING ANALYSIS OF SLAUGHTER DRAKES

Taslim Dawan, Sjafril Darana

Abstract
    The Research was carried out at businesses slaughter drakes zone in Subang district, West Java, Indonesia, where all of the animal product marketing were sent to Jakarta city mostly. The aim of this study is to know the channel patterns and margin marketing analysis, and which one is the efficient of farmer share value. Census method was used to the slaughter drakes agents, and the data were obtained through interview techniques, and analyzed descriptively. The results showed that the channel patterns consists of several types: a) firstly from farmer to collector traders, the retailers and end to customers, b) secondly, from farmer to wholesalers, then retailers, and end to consumers, and c) The thirdly, from farmers straight to wholesalers then agency as retailers and end to consumers. The result of margin total come from the firstly marketing channel type (a) Rp 9,916.67per tail, the seccondly (b) 9,666.67 per tail and the thirdly (c) Rp 12,166.67 per tail slaughterdrakes. The most efficient marketing come from the secondly channel (b), with the highest farmer share value is 75.63 percent.

Key words: Drakes, marketing channel, margin, farmers share value