RESEARCH REGARDING THE INFLUENCE OF THE PACKAGING TYPE ON THE QUALITY OF CONSUMPTION MILK

Roxana Nicoleta Raţu, Al. Usturoi, Mihaela Ivancia, M.G. Doliş, M.G. Usturoi

Abstract
   One of the main elements that has a major impact on consumers is the packaging of the product they are looking for. The packaging must mainly fulfill the functional role of covering a product and protecting it during the manipulations carried out both on the shelves of shops and in the consumers' house. Although major manufacturers invest large sums in order to assess the impact of packaging on consumers, many marketers do not pay much attention to how or not the packaging is functional for the product it serves, thus losing some of the consumers.
   In order to achieve the proposed purpose, three packing units destined for consumer milk were purchased, namely milk packed in polyethylene bag, milk packaged in pet, milk packed in carton type tetra-pak and milk packed in glass bottle, all having a fat concentration of 3.5%.
   The determinations made to establish the quality of the milk were: the fat content (%), the non-fat dry matter (%), the density (g/cm³), the protein content (%), the acidity (°T), lactose (%), and added water (%).
   Through this paper we set out to conduct a study on the qualitative parameters of consumer milk packaged in different forms and marketed.

Key words: milk, packaged, quality